<ul><li>Engaging in professional massage services during business trips to Seoul is a growing trend among business people.</li><li>Massage therapy helps decrease stress and increase relaxation, leading to improved concentration and negotiation abilities.</li><li>In the Korean organizational context, stress can hinder effective negotiations due to cultural misunderstandings.</li><li>Pre-negotiation massages can help business personnel relax, overcome cultural barriers, and foster positive relationships.</li></ul>

The Impact of Seoul Business Trip Massage on Negotiation Outcomes in Business Meetings

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