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The Importance of Process in Developing a Product Roadmap

  • The root cause of a failed product roadmap is lack of stakeholder alignment, with the VP of Engineering and VP of Sales not being consulted during the planning stage.
  • Stakeholder buy-in is crucial for the success of a product roadmap, as product development is a collaborative effort across multiple teams.
  • Engaging stakeholders fosters ownership and support for the final product roadmap.
  • Before prioritizing features, it is important to answer foundational questions and document them in a concise strategy document.

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