The root cause of a failed product roadmap is lack of stakeholder alignment, with the VP of Engineering and VP of Sales not being consulted during the planning stage.
Stakeholder buy-in is crucial for the success of a product roadmap, as product development is a collaborative effort across multiple teams.
Engaging stakeholders fosters ownership and support for the final product roadmap.
Before prioritizing features, it is important to answer foundational questions and document them in a concise strategy document.