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The Invisible Habit Loops That Make Great Products Stick

  • Habits that stick are aligned with your self-image ('I am a healthy person'), shaping behavior and identity.
  • Results follow identity, emphasizing how products that create habits have lasting impact.
  • Products that stay with users create invisible habit loops shaping behavior and identity over time.
  • Instagram and e-commerce platforms use habit loops to influence users' digital identities and behaviors.
  • Instagram guides users to build digital identities subtly through usernames, following, and posting.
  • E-commerce platforms like Blinkit reinforce identity through convenience, speed, and status symbols.
  • The habit loops in products like Blinkit train users to expect instant results and reinforce feelings of control.
  • Great products go beyond functionality to shape user identities and behaviors through habit loops.
  • Products like Instagram and Blinkit create emotional ties, turning behaviors into rituals and expectations.
  • The strongest products aren't just about features; they shape users quietly and forever.

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