<ul><li>Tracking pixels, tiny images that load when you visit a website or open an application, are used to track user activity, unlike traditional cookies.</li><li>Machine learning and data science analyze the data collected by pixels to create accurate predictive profiles and personalize recommendations on platforms like Amazon and Mercado Libre.</li><li>Although technically not spying on private conversations, the sophisticated tracking and interpretation of digital footprints through predictive analytics techniques can create a sense of surveillance.</li><li>There is a growing awareness about digital privacy, leading to emerging trends to mitigate the impact of invisible tracking and give users more control.</li></ul>

The invisible pixels: When technology seems to read our minds

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