The writer emphasizes the importance of iPhone in their social media career and how it has become an indispensable tool, essential for their job to exist.
Apple's Worldwide Developers Conference showcased new updates including changes to the Photos app and a more streamlined Camera app.
The writer observed the event from a content studio set up by Apple, highlighting the behind-the-scenes work involved in social media content creation.
The newsletter mentioned various topics like a New York bar with a video strategy, post formats to try, Fast Brand vs. Slow Brand concept, viral Kerrygold butter brand trip, and an upcoming Instagram Edits feature.