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The Journey of a Product: Understanding the Product Lifecycle

  • The product lifecycle consists of four stages: Introduction, Growth, Maturity, and Decline.
  • During the Introduction Stage, companies focus on marketing and distribution to introduce the product to potential customers.
  • In the Growth Stage, sales skyrocket, and companies expand their product lines and marketing campaigns to meet growing demand.
  • The Maturity Stage is a time of stabilization, where sales growth slows and companies focus on cost optimization and diversification.
  • In the Decline Stage, sales and market share shrink, and companies need to manage inventory and make strategic decisions for the future.

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