Chinese e-commerce websites are offering significant discounts on Apple iPhones ahead of the 618 shopping festival.
The discounts range from hundreds of dollars compared to Apple's official listing prices, making the iPhones more affordable for consumers in China.
Apple is facing declining sales in China as local brands such as Xiaomi are gaining market share.
In response to struggling sales, Apple has not confirmed whether the discounts are part of an official promotion, while the Chinese government has expanded consumer subsidies on tech devices.