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The Latest Sponsor Feedback and Event Trends from the 10th SaaStr Annual
- The number of attendees for the annual SaaStr conference who attended as a team is consistently increasing, according to an analysis of results from the 2024 version.
- Sponsors who had custom activations at their booths tended to attract more leads than those that did not, according to the event analysis.
- New data point to more teams attending conferences to speed up decision-making processes with CMO's and CCO's among those attending.
- In 2024, the average Super Gold sponsor received 470 qualified leads, up from 249 the previous year.
- The SaaStr Annual conference included four separate summits during the conference for CEOs, CROs, CMOs, and CFOs. Each summit was an invite-only event, featuring roughly 300 attendees all with C-level titles.
- Sponsors tended to make 60% more impressions if they had a custom booth activity to make their booth stand out.
- The majority of sponsors tended to put customer meetings and retention as a core KPI for in-person events, instead of solely focusing on new leads and revenue.
- SaaS companies who had the most success tended to have a mix of executive-level, marketing, product, and sales team members manning their booths.
- Lesser-known sponsors struggled to invite customers and partners to events, with most top-tiered SaaS companies inviting over 12 customers to SaaStr 2024.
- The SaaStr team introduced a 'Who do you Want to Meet Program' at the 2024 conference, resulting in an average of 50+ leads for sponsors.
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