Azure’s data stack is flexible and can store and refine all types of data in rawest form appropriate.Using Azure Event Hubs or Azure Stream Analytics enables businesses to process data fast, and stay ahead of their competitors.Competitive- Intelligency techniques can be used to plant data, analyze competitors movements and predict their next steps based on AI technology.Azure Purview helps businesses to map their data through each system and ensures quality is not compromised.Azure offers elasticity and automation tools like Azure Data Factory and Azure Logic apps that can automate data pipelines and create workflows.Using streaming data and combining it with historical data and machine learning models helps businesses to predict competitors’ next moves.Azure Security Center is designed to monitor and secure the architecture and also to protect data assets with encryption.Azure API management tools can help companies monetize high-quality secured data insights for other businesses.Continuous improvement is key to the architecture, using monitoring tools like Azure Monitor and Application Insights.Agile architecture built on Azure’s cloud capabilities with streaming data fueling business intelligence can give businesses a leading edge.