Mercedes-Benz EQS sales are struggling, with the design boss suggesting that the car was introduced 10 years too early.
The EQS, meant to be the electric S-Class of the future, was criticized for its design, which deviated from traditional luxury expectations.
Priced starting at $104,400, the EQS faced depreciation issues, with used 2023 models available for as low as $33,000 due to lackluster demand.
Mercedes plans to unify the EQS and S-Class for the next generation, styling both under the S-Class tag to move away from the EQS's radical design language.