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The most common mistakes with Pricing Pages
- B2B SaaS companies often make mistakes on their pricing pages that can sabotage their efforts.
- Hiding prices behind 'Contact Sales' buttons can lead to drops in pipeline quality as modern buyers value transparency.
- Freemium plans should accurately showcase core differentiators and not misalign with how enterprise evaluators test software.
- Feature tables should be optimized for both human readers and machine parsing to improve searchability and comparison.
- Clear and concise summaries of pricing plans are important to avoid confusion and enhance readability.
- Using stage-appropriate social proof, such as logos and testimonials, can help build trust with targeted audiences.
- Tiered transparency is recommended, including displaying list prices, using 'Starts at' for complex solutions, and providing ROI calculators.
- Avoid false summarization and convoluted feature descriptions in pricing pages to ensure clarity for potential buyers.
- Companies should focus on showcasing their differentiators and table stakes clearly to highlight their product's value.
- Targeting the right audience with appropriate social proof and testimonials can increase credibility and trust.
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