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The New Playbook for SaaS Customer Stickiness: 5 Key Lessons from Prismatic’s Revenue Leaders

  • Integration has become the #1 consideration for B2B SaaS buyers.
  • Ecosystem-first discovery and use case-specific demos are key to accelerate deals and boost retention.
  • Documentation plays a crucial role in faster onboarding and reduced time-to-value.
  • Integration capabilities are becoming a primary defensive moat, leading to higher retention rates and differentiation in the market.

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