<ul><li>Simplifying the onboarding process too much can hurt user retention and engagement, creating The Onboarding Paradox.</li><li>Real-world data suggests that some level of friction in onboarding is necessary to build user commitment and habit formation.</li><li>Different strategies can be employed for various types of apps, such as requiring identity verification, setting up user preferences, or personalizing the experience.</li><li>Successful cases include LinkedIn's step-by-step profile completion, Gojek's gradual introduction of features, Netflix's focus on adding shows to watchlists, and Tokopedia's guided checkout flow.</li></ul>

The Onboarding Paradox: When Simplifying Too Much Hurts Retention

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