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The One Metric That Changed Everything

  • Data scientists rely heavily on metrics like accuracy, precision, and recall, but sometimes these metrics can be misleading.
  • In a churn prediction project for a subscription app, achieving 89% accuracy initially seemed like a success, but the business was suffering from misfired retention campaigns and increased costs.
  • The team realized that accuracy alone was not a reliable metric and switched to AUC (Area Under the ROC Curve) which helped save the project.
  • This experience taught the team a $50,000 lesson and emphasized the importance of not trusting accuracy alone for model evaluation.

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