<ul><li>Placing bets in product management involves investing in ideas or improvements with calculated risk and potential upside.</li><li>Playing it safe by only pursuing 'guaranteed' ROI leads to incremental progress, while well-placed bets can accelerate learning and drive significant value.</li><li>Smart product bets are based on real signals, tied to clear hypotheses, time-boxed, measurable, and reversible or low-cost where possible.</li><li>Successful examples of high-impact product bets include Instagram Stories, Netflix Originals, and Amazon Prime. Building a culture that supports betting is essential for product teams to innovate and learn from failures.</li></ul>

The Power of Placing Bets in Product Management

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