Many organizations approach development with a project mindset.Adopting a product mindset changes the game.A product model, teams are given problems to solve instead of projects to complete.Teams weigh decisions about new features and support work against the overall product value.In a product mindset, teams adapt to customer needs continuously, creating better outcomes.The author illustrates it with a real-life example.In the example, the IT department of a sporting goods manufacturer was asked to replace a rudimentary database to make product pricing needs.After 9 months, no one could agree on what\'s needed to be done, and the initiative stalled.The author suggests that instead of viewing it as a project to complete, they approach it as a product to be developed.They needed a product vision that would help them make sound decisions as new needs arose.