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The Power of Product Thinking

  • Many organizations approach development with a project mindset.
  • Adopting a product mindset changes the game.
  • A product model, teams are given problems to solve instead of projects to complete.
  • Teams weigh decisions about new features and support work against the overall product value.
  • In a product mindset, teams adapt to customer needs continuously, creating better outcomes.
  • The author illustrates it with a real-life example.
  • In the example, the IT department of a sporting goods manufacturer was asked to replace a rudimentary database to make product pricing needs.
  • After 9 months, no one could agree on what\'s needed to be done, and the initiative stalled.
  • The author suggests that instead of viewing it as a project to complete, they approach it as a product to be developed.
  • They needed a product vision that would help them make sound decisions as new needs arose.

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