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The Product Life cycle: Managing Growth and Transitions

  • The Product Lifecycle refers to the stages a product undergoes, from its creation to its exit from the market.
  • The lifecycle comprises four stages: Introduction, Growth, Maturity, and Decline.
  • Each stage presents unique opportunities and challenges, requiring specific strategies for success.
  • The Product Lifecycle is vital for organizations to strategize effectively and maximize opportunities at every stage.

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