The Product Owner champions the product, owning the overall product strategy and ensuring the development team’s work directly contributes to achieving overarching business goals.
The Product Backlog serves as the single source of truth for all work required on the product. The Product Owner is responsible for managing the Product Backlog.
The Product Owner acts as the primary liaison between the development team and all stakeholders, including customers, executives, sales and marketing teams, and support teams.
The Product Owner is the essential voice of both the customer and the business within the Scrum Team, ensuring that the development team focuses on building the right product, in the right way, and ultimately delivers maximum value.