Ecommerce websites often use social proof techniques, such as displaying 'bestseller' or 'only 1 left' to entice buyers.Media plays a significant role in implementing social proof by creating a fear of missing out (FOMO) and peer pressure.User testimonials, such as Amazon, Google, or Facebook reviews, can influence consumers to try a product.Brands showcase their success through milestones like app downloads, social media followers, and anniversaries to build trust.