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The Proof of Psychological Stunt

  • Ecommerce websites often use social proof techniques, such as displaying 'bestseller' or 'only 1 left' to entice buyers.
  • Media plays a significant role in implementing social proof by creating a fear of missing out (FOMO) and peer pressure.
  • User testimonials, such as Amazon, Google, or Facebook reviews, can influence consumers to try a product.
  • Brands showcase their success through milestones like app downloads, social media followers, and anniversaries to build trust.

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