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The Real Role of a Product Manager: Beyond Features and Backlogs
- Product Management goes beyond shipping features and grooming Jira boards, it's about building bridges between technology and people, ideas and outcomes, and vision and reality.
- Many teams and companies flatten the PM role to 'the person who writes tickets', but it should focus on impact, not just output.
- Product Management is about asking hard questions, listening deeply to users, and guiding teams toward solutions that change lives.
- A real example is building an emergency health logistics platform where prioritizing real-time visibility over design polish led to a 25% reduction in emergency response times.
- Product Managers need to focus on building things that matter, with backlogs as tools and roadmaps serving strategy, not mere status reports.
- Success for PMs isn't just about velocity charts but about real user outcomes and business growth, as seen in a project improving electricity reliability.
- Good product managers lead by making tough decisions, caring deeply about the team, users, and the impact their work has on the world.
- Product management is messy, human, and meaningful when connected to why it matters, offering more than just shipping features.
- The real work for PMs lies in the meaningful impact they create and caring deeply about the team, users, and the world they affect.
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