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The Real Story Behind B2B SaaS Growth Today: What Maxio’s Data from 2,400+ Private Companies Tell Us

  • Cybersecurity is outperforming AI companies in growth rates, contrary to popular belief.
  • Fixed-rate pricing is more successful for smaller companies, while usage-based pricing becomes optimal beyond $1M ARR.
  • Survivors at sub-$1M ARR are showing accelerated growth rates, similar to post-2008 patterns.
  • B2B SaaS growth rate is at 17%, outperforming the S&P 500's expected growth of 5.5%.

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