<ul><li>Sony introduced the Walkman in 1979, facing skepticism but ultimately capturing the public's imagination and becoming a cultural icon.</li><li>During the 1990s, the Walkman experienced its golden age, expanding its product line and maintaining its premium position in the market.</li><li>The arrival of digital music and MP3 players, particularly Apple's iPod, marked the decline of the traditional Walkman as Sony struggled to compete.</li><li>While the cassette Walkman is no longer produced, Sony continues to keep the brand alive through high-end digital music players, adapting to changing market demands.</li></ul>

The Rise and Fall of Sony Walkman: A Perfect Product Lifecycle Story

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