<ul><li>Impact investing aligns purpose with profit, supporting businesses and projects that generate financial returns while creating positive social and environmental change.</li><li>Millennials and Gen Z investors prioritize impact when making investment decisions, seeking opportunities that contribute positively to society.</li><li>The lines between traditional venture capital and impact investing have blurred, with VC firms recognizing the value of aligning investments with impact objectives.</li><li>Challenges in impact investing include the need for standardized impact metrics and increased market awareness and funding for startups with strong impact potential.</li></ul>

The Rise of Impact Investing

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