Design thinking is a problem-solving strategy focused on empathy, creativity, and exploration to develop innovative solutions by understanding real user needs.
It helps companies avoid big mistakes by incorporating real user feedback through rapid prototyping and testing, reducing the risk of failure and increasing market success.
Design thinking promotes collaboration among various departments, like designers, engineers, and marketers, fostering diverse perspectives and creating balanced, user-friendly products.
This approach supports continuous improvement by encouraging ongoing learning and updates based on user feedback, enabling companies to adapt to changing market needs and remain competitive.