E-commerce sellers are increasingly using price automation tools and repricers to optimize their pricing strategies.The most prevalent pricing strategies include sales-based, time-based, liquidation, and AI-based strategies.Price automation tools offer benefits such as increased operational efficiency, enhanced competitive positioning, improved profit margins, and better inventory management.Future trends in price automation tools include AI-driven pricing optimization, predictive analytics integration, cross-platform synchronization, advanced competitor analysis, and machine learning implementation.