<ul data-eligibleForWebStory="true"><li>Nir Eyal's Hooked model emphasizes the power of the 'Variable Reward' phase, where unpredictability triggers our brains' craving for rewards.</li><li>Variable rewards, such as those found in social media interactions, activate dopamine pathways by offering uncertain doses of social reinforcement.</li><li>The element of surprise in 'Rewards of the Tribe' on social media apps, like getting likes or comments, creates anticipation and keeps users engaged.</li><li>Understanding and implementing 'Rewards of the Tribe' can significantly impact product design and user engagement in the digital realm.</li></ul>

The Social Lottery: How “Rewards of the Tribe” Keep You Glued

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