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The Success Tax: Why Teams Overpay for Bad Ideas (And How to Stop)

  • Teams often mistake shipping for success, ignoring whether their product actually works.
  • Some teams rush into ideas without validation, leading to costly mistakes.
  • Deciders commit too soon to ideas, while Seekers test and validate before making big bets.
  • Deciders end up paying a higher Success Tax by not quitting bad ideas early.
  • Seekers know when to quit intelligently, saving time and resources in the long run.
  • Teams need to shift from certainties to probabilities when making decisions.
  • Deciders tend to fixate on one right idea, while Seekers focus on discovering the best idea through testing.
  • Seekers use structured practices to expose assumptions, mitigate risks, and make informed decisions.
  • Making the switch from Decider to Seeker involves moving from assumptions to evidence-based decision-making.
  • Teams pay a high Success Tax when they ignore validation, leading to wasted time, effort, and resources.

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