<ul><li>Vanity metrics are measurements that seem impressive but do not necessarily correlate with genuine business performance.</li><li>They often emphasize quantity over quality, providing little actionable insight.</li><li>Vanity metrics can create a distorted view of reality, obscuring critical issues and misallocating resources.</li><li>To measure success, SaaS businesses should focus on actionable metrics like CAC, CLTV, customer churn rate, NPS, and MRR.</li></ul>

The Tempting Trap of Vanity Metrics in SaaS

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