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The FishmanAF Newsletter
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The Tension of Early Product Communication
- The article discusses the challenge of communicating about a new product within a larger company.
- It introduces a stage-based communication framework consisting of Discovery, Exploration, Viability, Growth, and Sustain.
- During the Discovery phase, communication is limited to the team and immediate product leadership to establish problem/customer fit.
- In the Exploration phase, communication involves select stakeholders like marketing and finance to test solutions for product/market fit.
- The Viability stage focuses on internal beta testing and engaging cross-functional teams while balancing the risk of not achieving product/market fit.
- The Growth phase is marked by involving the whole company, sharing success metrics, feedback, and scaling challenges.
- The article emphasizes the importance of controlling the narrative, avoiding premature hype, and stage-appropriate communication.
- Communication strategies evolve as the product progresses, with recommendations on timing, stakeholder engagement, and avoiding common temptations.
- It concludes by highlighting the complexity of product communication within a larger company and the need for strategic communication practices.
- Overall, the article provides insights on effectively managing communication at different stages of product development to ensure optimal team alignment and minimize misunderstandings.
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