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The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta
- CMOs of Snowflake, Carta, and LinkedIn share their top marketing strategies for growth in 2025.
- Snowflake’s growth levers for business come from multiproduct adoption, with AI and machine learning playing a big part.
- Carta is strategically focusing on transitioning their software platform to cater to underserved communities in venture capital and private equity firms.
- LinkedIn is focused on mining the customer experience, working on customer reviews and creating a seamless experience focused on value.
- Creating a new category successfully requires a company to already have a large enough platform and sales team to speak to it on a daily basis.
- The consistent messaging strategy for branding is more important than being 100 percent right.
- AI is having the most significant impact on the productivity of sales teams, specifically outbound SDRL messages.
- CMOs for LinkedIn, Carta, and Snowflake are looking to reduce their reliance on web optimization and focus more on building communities and influencer marketing.
- In conclusion, it is an exciting time to be in tech and marketing because brands must focus on creating new paradigms rather than trying to adapt AI to their existing ones.
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