<ul><li>Real customer-centricity is about deeply understanding what customers need, even when they don't realize it themselves.</li><li>Observing customer behavior is important, as actions speak louder than words.</li><li>True innovation comes from interpreting customer needs, not just fulfilling their direct requests.</li><li>Focusing on long-term customer value is more beneficial than striving for short-term customer happiness.</li></ul>

The Truth About Customer-Centricity: 6 Uncommon Principles

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