<ul data-eligibleForWebStory="true">Product managers often face criticism and pressure from different teams despite meeting deadlines and launching features.A good product manager focuses on effectiveness, not popularity.Product management involves a lot of explaining why certain things aren't being done.Balancing priorities and disappointments while keeping everyone aligned is key for a product manager.Creating certainty in strategy, priorities, and decision-making is crucial in product management.Saying no to certain features is essential to make room for great ideas and move the business forward.Context is important as features may be good or bad based on specific users, times, and markets.Effective product managers prioritize impact over avoiding conflict and make decisions with clarity.The role of a product manager is challenging yet rewarding in creating alignment and driving business success.