Governments worldwide injected vast sums — around $16 trillion in stimulus — to stabilize economies, causing excess liquidity to flow disproportionately into high-risk assets.
Many faced abrupt recalibrations, cutbacks, and a scramble to extend their runway.
As funding poured into high-risk, high-growth tech companies, valuations soared, even for firms without solid profit models.
As inflation surged post-pandemic, central banks were forced to change course.
Startups, faced with dwindling runway and the challenge of re-establishing value under more stringent market conditions, had no choice but to adopt cost-cutting measures.
Startups and big tech companies like Meta and Google, increasingly turned to automation as a primary strategy to cut costs and survive.
By automating essential yet repetitive tasks, startups can now operate with unprecedented frugality, maximizing productivity with fewer resources.
Venture capitalists are reconsidering their strategies, a shift I describe as brute force VC.
This environment favors entrepreneurs who use technology to navigate and capitalize on a resource-constrained world.
Success will belong to those who adapt swiftly, harness technology effectively, and challenge entrenched norms.