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Productify
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The Unhappy Path of Product Strategy
- Product strategy and creation often face challenges similar to those encountered in product development.
- Optimism in product creation may lead to unexpected issues like unfamiliar customer behavior or technical hurdles.
- Successful Product Managers excel at predicting potential challenges and planning for them.
- Similarly, strategy creation starts optimistically but may encounter unforeseen obstacles during execution.
- Organizations often find themselves on an 'unhappy path' with their strategy, prompting reviews and adjustments.
- Operational Discipline involves aspects like risk management, decision triggers, focus discipline, required support, and progress metrics.
- Addressing the unhappy path of strategy early on is crucial for effective strategic planning.
- Identifying risks, creating dynamic strategy review cycles, combating scope expansion, ensuring support infrastructure, and measuring progress are key strategies for managing the unhappy path.
- An 'assumption slam' can help surface beliefs and stress-test them to anticipate strategic challenges.
- Structured reconsideration and clear pivot criteria are essential for adapting strategies to changing circumstances.
- Establishing focus, defining scope, building necessary support, and using appropriate metrics are vital for successful strategy execution.
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