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The U.S. Latino Opportunity, Revisited
- The younger generations of Latinos in the US are poised to shape and influence demand for goods and services, with their sheer numbers and influential role in the US workforces across various states and sectors.
- Their dispersion and equality across employment categories and geographical locations presents a unique opportunity for corporations if post-pandemic years have taught us anything.
- U.S. Latino culture is developing its own distinct identity that increasingly differs from that in Latin America, with Gen-Z driving a shift towards authenticity.
- Businesses will need to meet this population where they are, build authentic relationships to maintain trust and keep up with the change in trends.
- Latino founders have successfully started and scaled numerous businesses, with two on the list held by Uncommon VC.
- The Latino community can't fully reach its potential due to systemic financing bottlenecks and needs more inclusive and equitable treatment at the earliest stages of entrepreneurship.
- The emerging Latino workforce will play a crucial role in America’s future economic success, so educational support is vital.
- Understanding how to engage with Latinos will be key for corporations, with the younger generations remaining highly online and unapologetic (and exerting more cultural influence across media, politics, business, etc.)
- The trends mentioned above present emerging and compelling opportunities for decision-makers and entrepreneurs to unlock the Latino opportunity.
- A more inclusive and equitable ecosystem is essential to realizing the Latinos' potential globally and solving financing bottlenecks.
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