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The Usability Trap (or: Why That Avocado Stick Shouldn’t Exist)

  • Usability in product development is often focused on making things easy to use, but it's essential to also consider usefulness.
  • Just because something is easy to use doesn't mean it's worth using, highlighting the importance of creating products with real value.
  • Perceived usefulness is more important than perceived ease of use in determining the success of a product, as demonstrated by the Technology Acceptance Model (TAM).
  • Instead of just focusing on prototypes to test usability, considering provotypes that question the necessity and real-world value of the product can lead to more meaningful design outcomes.

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