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The UX Strategy Deliverable: Clarity (and how to get there)
- The article discusses the journey of the author from being a Graphic Designer to a UX Strategist, highlighting the shift in focus from visual design principles to a broader understanding of factors influencing design decisions.
- At Vanguard, the author experienced the importance of balancing design with business goals, market shifts, and technical constraints, leading to the realization that good design alone is not always sufficient.
- The author's role as a UX Strategist at Vanguard involved translating how design aligns with both business and client needs in a continually evolving puzzle that different stakeholders perceived differently.
- The strategist's deliverables became more ambiguous, overlapping with the Product Owner role, focused on near-term execution, and immediate outcomes.
- The analogy of sailing from California to a destination across the Pacific was used to explain the importance of long-term planning while staying anchored in the present.
- The author emphasizes the significance of gathering insights through servant leadership and reflective listening to shape long-term strategy, fostering mutual understanding among team members.
- Prioritization played a crucial role, with the author devising an Airtable system to rank features based on client and business value, as well as feasibility/scope, leading to purposeful and structured conversations.
- Being a UX Strategist is portrayed as delivering clarity by synthesizing multiple inputs into a consumable strategy that guides the team towards a shared vision, drawn from research, user interviews, and corporate objectives.
- The article concludes by highlighting the value of leveraging diverse skills, such as design, writing, or architecture, to bring clarity to team priorities and excel in a strategic role.
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