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Think It Build It Ship It Tweak It – a Business Fable
- FlowImpact Yoga, which has just been bought by a private equity firm, is trying to grow and improve the business.
- Leadership decided to focus on initiatives that are in flight.
- Jim, the CPO, suggests to COO, Ella, that they use the Spotify model of ‘Think It, Build it, Ship It, Tweak It’ to manage business initiatives.
- They categorise the initiatives on a Kanban board, with a focus on validating business bets through outcome hypothesis with leading indicators.
- They review initiatives under each category, review the evidence, validate assumptions and decide whether to continue investing, pivot or stop altogether.
- Their leadership meetings walk through this Kanban board right to left, starting with initiatives in “Tweak It”.
- They then move to initiatives in the process of “Ship It” and those in “Build It”. If an initiative moves to “business as usual”, criteria include whether outcome hypothesis has been achieved, or if metrics are improving.
- Smaller cross-functional teams are empowered to think, build, ship or tweak a “Product”.
- They review their portfolio of business bets monthly, and more initiatives impact the metrics that matter, improving traction overall.
- Applying a product operating model to the business has led to outcomes that are impressive and validating.
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