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This High School’s Social Media Is Run by Students

  • The Archer School For Girls in Los Angeles runs its social media accounts with the help of students through the Content Creators Crew program.
  • The program allows students to pitch ideas, shoot/edit videos for platforms like TikTok, Instagram, and YouTube Shorts, and learn digital literacy skills.
  • Students in grades 10-12 can apply to join the Content Creators Crew, showcasing their skills and interest in creating engaging social media content.
  • The school's social media strategy focuses on building engagement with its community and sharing authentic stories about girls' education.
  • The initiative aims to make social media content more relatable by involving students and showcasing their experiences on campus.
  • Archer's approach to social media recognizes the importance of digital literacy and responsible social media use among teens.
  • Students in the Content Creators Crew undergo a curriculum that covers topics like video creation, content analysis, and social media algorithms.
  • The school's strategy is to shift how students interact with social media by offering a healthy learning experience through the program.
  • Archer's use of social media is aimed at bridging the gap between student engagement and promoting the school in an authentic way.
  • The program not only empowers students to create content but also educates them on using social media responsibly and effectively.

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