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This Holiday Season, Watch Out for These Cyber-Grinch Tricks Used to Scam Holiday Shoppers
- McAfee identified several consumer brands and product categories most frequently used by cybercriminals to trick consumers this holiday shopping season.
- From October 1 to November 12, 2024, McAfee safeguarded customers from 624,346 suspicious URLs tied to popular consumer brand names.
- McAfee’s threat research reveals a 33.82% spike in malicious URLs targeting consumers with specific brand names in the run-up to Black Friday and Cyber Monday.
- Cybercriminals are creating scams that mimic trusted brands and categories consumers trust during the holiday season when people are shopping for the perfect gifts and amazing deals.
- Handbags and footwear were the two most common product categories for bad actors. Yeezy and Louis Vuitton were the most common brands that trick consumers into engaging with malicious or suspicious sites.
- Scammers are leveraging luxury brands and tech products to lure consumers into 'deals' on fake e-commerce sites that appear as official brand pages.
- Consumers can protect themselves from falling victim to fraud by understanding the tactics cybercriminals use and taking a few precautionary measures.
- Some common tactics scammers are using this holiday season include fake e-commerce sites, phishing sites with customer service bait, and knockoff and counterfeit products.
- Smart shopping tips to safeguard yourself from holiday scammers include verifying URLs, looking for signs of secure websites, and sticking with trusted sources.
- McAfee’s threat research team analyzed malicious or suspicious URLs to query the URLs, and the methodology captures instances where users either clicked on or were directed to dangerous sites mimicking trusted brands.
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