Wakefit, a sleep solutions company based in Bengaluru, has granted all employees a special holiday on March 17 as a "gift of sleep" in celebration of World Sleep Day.
Last year, the company allowed staff members to nap for up to 30 minutes during work hours, citing studies from NASA and Harvard that suggest afternoon naps are linked to better performance and productivity.
Wakefit has positioned itself as a sleep solutions firm, rather than just an online mattress company.
The company is focused on improving all aspects of rest, including the often-overlooked afternoon nap, which research shows can improve memory, concentration, creativity, and productivity.