MENA is now rapidly transforming, driven by innovation, diversification, and reforms.Home to 500 million people, the region represents 6% of the world's total population.MENA boasts extensive digital connectivity. More than 88% of the population goes online daily.70% of the population lives in large urban areas, which presents an opportunity for fintech to transform the financial services landscape.Venture capital funding in MENA has tripled from around $1 billion to approximately $3 billion annually since 2021.Mega deals, those exceeding $100 million in financing, have surged from negligible levels to approximately $1 billion annually.Governments across MENA are fueling a startup revolution, driven by a strategic push for innovation and diversification beyond oil.Capital market reforms have significantly bolstered investment activity in the region.Special economic zones such as DIFC and ADGM have become catalysts for economic growth in the region.MENA stands out as an exceptional region with its dynamic and expanding market, poised to become a key player on the global stage.