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Through a lens, darkly: how smart glasses are normalizing surveillance capitalism
- Meta has sold two million Ray-Ban Metas and plans to produce ten million units annually by 2027, which is only a small fraction of the global smartphone demand.
- The total global market for smart glasses, including Snap's future Specs, was under 3.3 million units in 2024.
- ABI Research predicts 15 million smart glasses to be sold by 2030, a tiny number compared to the 1.4 billion smartphones sold yearly.
- Consumer smart glasses are mostly dependent on smartphones, requiring specific apps and connectivity to function properly.
- Ray-Ban Metas need to be paired with Meta's app on a compatible smartphone, while Snap's Spectacles also rely on a phone and the Snapchat app for video transfer and firmware updates.
- Even Google Glass emphasized the necessity of Bluetooth for its full functionality.
- Smart glasses are facing challenges in market adoption and mainstream integration due to dependency on smartphones and limited market penetration.
- The current user base for smart glasses remains relatively small compared to the widespread use of smartphones.
- The limited functionality and tethering requirements to smartphones hinder the widespread adoption of smart glasses.
- Despite optimistic sales projections, smart glasses' market share remains minuscule compared to smartphones.
- The future expansion of smart glasses market faces significant hurdles in reaching a broader consumer base.
- The focus on smartphone integration presents a barrier for smart glasses to establish themselves as standalone devices.
- Smart glasses manufacturers need to address the challenges of dependence on smartphones to increase market acceptance.
- The integration of smart glasses with smartphones may limit their potential for widespread adoption and mainstream use.
- Smart glasses sales projections highlight the gap between their market presence and the massive smartphone market.
- Despite efforts to grow the smart glasses market, challenges related to smartphone dependence persist.
- The ecosystem around smart glasses continues to evolve, but their reliance on smartphones remains a limiting factor in achieving broader consumer adoption.
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