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TikTok engagement in 2025: Calculator, tips, and strategies to win
- TikTok leads in social media engagement with over 1.5 billion active users and high interaction rates.
- The article provides a TikTok engagement rate calculator, industry benchmarks, tips, and algorithm updates for 2025.
- Engagement metrics on TikTok include likes, comments, shares, saves, watch time, and video completion rates.
- Engagement is crucial for visibility, ROI, and shaping marketing decisions based on consumer research data.
- Calculating TikTok engagement rates involves likes, comments, shares, and followers, with a rate above 2% considered good.
- Tools like TikTok Creator Analytics, Hootsuite, and Mavekite help monitor and optimize engagement on TikTok.
- TikTok engages 1.59 billion monthly users, with diverse age brackets, and 48% only consuming content.
- TikTok algorithm considers curated content tailored to users' interests, emphasizing relevance over reach.
- Tips include engaging with the community, creating quality content, optimizing captions, and jumping on trends early.
- It discusses TikTok Live, user-generated content, and common engagement mistakes to avoid for TikTok success in 2025.
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