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T‑Mobile Poland Disrupts Market with “One Plan Does It All”

  • T‑Mobile Poland introduces a single mobile plan priced at PLN 75/month providing unlimited voice, SMS, MMS, and data with no speed or usage caps, aimed at simplifying tariff complexity for consumers.
  • The plan includes unlimited talk, text, and data, optional EU roaming, home fibre bundle with internet options, additional mobile lines at extra cost, and safety extras for PLN 20/month.
  • This move by T‑Mobile prompts competitors to clarify their plans or launch similar offerings, driving a shift towards streamlined telecom experiences in the market.
  • CEO Andreas Maierhofer emphasizes T‑Mobile's innovation leadership, transforming how connectivity is perceived as a basic human need, with features like phone flexibility, a 30-day network trial, and 5G home internet option.

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