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Tobi Lütke’s leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify)
- Tobi Lütke is the founder and CEO of Shopify, a $130 billion business that powers over 10% of all U.S. e-commerce.
- Tobi remains deeply technical, frequently coding alongside his team, and is known for his unique approach to leadership, product development, and company building.
- Everyone has more potential than they realize. As leaders, it’s our job to help others see the best version of themselves, even if it means pushing them outside their comfort zone.
- Metrics are important, but they should support your decision-making, not drive it.
- Focus on things like joy, pride, and the satisfaction of a job well done.
- Work backward from a long time horizon: A 100-year perspective helps optimize for lasting impact over short-term gain.
- Disagreeing with someone might seem confrontational, but it builds trust when done constructively.
- You need both a positional game (long-term strategy) and tactics (short-term wins).
- A well-designed interface doesn’t just make a product easier to use—it can literally make the difference between success and failure.
- If you’re feeling scared to launch something, reframe it as an experiment.
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