A naukri.com initiative
Medium
22h
130
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Toothbrushes and the Product Manager Who Asked Too Many Questions: A guide to JTBD
- Toothbrush company's problem: No one's buying the toothbrush.
- Product Manager conducts user interviews to understand customers' needs.
- Discovers that customers want fresh breath and confidence, not just a toothbrush.
- Focuses on behavior-driven outcomes tied to real customer change.
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