<ul data-eligibleForWebStory="false"><li>Hilton retains its position as the world's most valuable hotel brand for the tenth consecutive year, with a brand value of USD15.1 billion, focusing on luxury and lifestyle spaces.</li><li>Hyatt ranks second (USD8 billion) and Marriott climbs to third place (USD3.8 billion), showing growth in net rooms and major openings across regions.</li><li>Brand Finance reports leisure and experience-led travel driving hotel sector growth, with Asia-Pacific leading the recovery, and Taj being recognized as the world's strongest hotel brand.</li><li>The leisure and tourism sector sees a 22% increase in total brand value, indicating robust industry-wide recovery, with Booking.com as the most valuable brand (USD 10.5 billion) and cruise lines experiencing significant growth.</li></ul>

Top 10 Hotel Brands in 2024: Hilton, Hyatt, Marriott Lead Global Rankings

Discover more