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Top 5 skills every FMCG Product Manager must master to stay competitive in today’s AI-powered…
- 1. Apply predictive analytics to forecast demand and segment consumers using behavior-based models. Recommended tools to master include Power BI, Looker, ChatGPT, Google Trends, Tableau, and Brandwatch.
- 2. Focus on developing MVPs quickly with digital consumer panels or DTC tests, iterating product concepts fast based on feedback loops, and embracing co-creation and digital crowdtesting. AI can be used for running packaging tests, simulating in-market performance, and generating concept variations.
- 3. Optimize product detail pages and SEO for platforms like Amazon, Walmart.ca, and Instacart, leveraging AI to tailor content, pricing, and promotions by channel or region. Partner with retail media networks for precision targeting.
- 4. Design products with recyclability and minimal waste in mind, aligning with circular economy trends and using lifecycle analysis tools to assess environmental impact. Utilize AI to simulate material impact and streamline carbon reporting across SKUs. Lead data-driven decisions, translate consumer need states into commercial and technical specs, and master digital collaboration tools like Jira, Notion, Asana, and Miro.
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