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Torino and Benidorm selected as 2025 European Capital and Green Pioneer of Smart Tourism

  • Torino (Italy) and Benidorm (Spain) have been selected as the winners of the EU’s 2025 European Capital and Green Pioneer of Smart Tourism competition.
  • Both destinations impressed the European Jury with their remarkable achievements and innovative tourism measures.
  • They will receive a purpose-built sculpture, promotional support, and become part of the network of smart and sustainable tourism destinations in Europe.
  • The competition aims to promote smart tourism and sustainable practices in the EU.

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